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Digital Marketing

An all encompassing digital marketing strategy allows you to capture prospects, engage them, and convert them into clients in real-time.

Our digital mmarketing specialists work with you to define and achieve your business or brand objectives with state-of-the-art strategies across multiple channels. We develop a digital marketing strategy with four main items: the right message, to the right people, on the right platform and of course, at the right time. We take a 360 degree digital approach to marketing that starts with research and planning and continues with on-going optimisations and insights to maximise your Return On Investiment.

Digital Marketing Process:

01

MARKET RESEARCH

We take a comprehensive look at your competitive environment, industry trends, and target audience. We conduct market research to understand your brand’s and or business’ potential and make informed decisions.

02

COLLABORATE

You’re the expert in your business, but we’re the experts in digital marketing. We work with brands and businesses to outline their objectives and set short and long-term goals.

03

STRATEGY

With researched data and a human-first approach, we come up with multi-channel digital marketing strategies with your primary goals and business objectives in mind.

04

EXECUTE

From internet messaging to creative assets, and everything else in between, we put your strategy in action to connect your brand and business to the people who matter the most to it.

05

OPTIMISE

Digital is ever evolving. That’s why we take an agile approach to digital marketing – adjusting our digital marketing strategy, optimising campaigns and implementing new and better findings to improve your Return On Investiment.

Capabilities:

SOCIAL MEDIA MARKETING

Social media is arguably the best way to engage with the people who matter the most to your brand/business: your clients.

With the ability to instantly join conversations or cultural events as they’re happening in realtime, social media marketing is one of the most powerful tools your brand/business can utilise to connect with your core audience and expand your online presence.

At Tanatsa, we work with brands and businesses/organisations across, owned, earned and paid media to develop dynamic campaigns that speak to the perfect prospects, on the perfect platform, at the perfect time. Our social media services include community management, social listening, and campaign implementations. We partner with B2B and B2C companies and non-profit organisation alike to raise brand awareness, increase brand consideration and drive qualified leads that enable conversions and new business.

We blend audience insights and data, the creative acumen of our digital marketing masters, and strategic, targeted messaging to grow, represent and propel your brand/business on social media, the right way.

SEARCH ENGINE MARKETING

Search Engine Marketing (SEM) is the fastest ways to grow your business / brand online in an increasingly competitive market.

Search Engine Marketing is all about intent, so whether your target audience is looking to make a purchase or researching about your business, showing them the right advert, at the right time will drive qualified traffic to your site and increase the likelyhood of conversions.

Our SEM team works with you to identify your business/brand goals and that begins with a comprehensive, personalised approach. We conduct an exhausitive audit of your existing account (and if you don’t have one, we’ll build one for you from scratch), analyse competitor and industry practices and make continuing optimisations to your campaigns to ensure we capture your target audience, at every stage of their customer journey. From mobile to desktop, we create diverse adverts that resonate with your core audience.

Additionally, we handle every account with Tender Loving Care. No automation. We don't do “set-it and forget it.” We do constant monitoring and optimisations to make sure your account is healthy. And, because SEM is all about the data, we present all of our data findings in a creative, and easily digestible way.

SEARCH ENGINE OPTIMISATION

We develop Search Engine Optimisation (SEO) content strategies for people first, search engines next.

A strong Search Engine Optimisation strategy is the best way to appear at the top of the search engine results page. The more search visibility you have, the more qualified traffic you are able to send to your website.

At Tanatsa, we work to connect business and brands with the people who are really interested in them.

We have an understanding that keyword targeting is important for SEO, but we also understand that the way most people search has changed. Our mobile campaigns are personalised to give your brand and business the search authority it deserves, through long-tail keyword targeting and relevant content.

Our SEO approach combines onsite optimisations and offsite initiatives, all in accordance with Google, Bing and other search engines’ best practices. We take the gambling out of SEO and rely on our tried and tested methods to generate a ROI for your marketing efforts.

E-MAIL MARKETING

A highly-personalised email marketing strategy catches prospects at every stage of the funnel.

Our lifecycle marketing mechanisms use careful audience segmentation. This means that clients and prospects receive only the most relevant and targeted information. It allows you to move leads and clients further down your engagement process while leaving them happy, interested and engaged.

There is a lot that goes into a strong email: relevant subject, copy and messaging, and strategic design, etc. But before we can even start thinking about the “elegant stuff,” a thoughtful strategy has to be put together. The very first step in a strategic email campaign is to identify all of the different scenarios that consumers could enter. To do that, you need to know your audience inside and out and segment them accordingly.

We create strategic web forms so that when you capture the users’ information, that information has everything you need to segment your audience. Then, we finalise your business and brand goals and objectives, determining which action we want the audience to take. Only then do we start creating, designing and structuring email copies to reflect your goals and engage your audience. We also create highly targeted landing pages, so that when users click through the email they’re brought to highly focused content.

We do believe data tells the best story. We use A/B testing to systematically determine which messages resonate the most with your audience. We also track and use analytics tools to continuously optimise the strategy. Through this, we gain a great understanding of user behaviour, which allows us to improve the algorithms that support your campaign. We find the best time, frequency, and content to send to your target audience, strengthening your campaigns and improving your results.

Got a project in mind?

We collaborate with innovative and forward-moving brands/businesses to create state-of-the-art digital experiences. Let’s connect.

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